Combining data science and brand expertise to find out what makes your target audience tick.

We are Iconic Labs, a London based social insights lab

Offering bespoke solutions to any of your brand’s needs based on billions of data points, across hundreds of millions of users, replacing outdated surveys and focus groups

Inhouse branding experts work side by side with data scientists to find out what makes your target audience tick & how to take full advantage


We present a complete dataset across multiple social channels and thousands of brands, whilst providing individual user level granularity.


We analyse how and why users are reacting to your competitors and your own content. Discovering the real drivers to social success, delivered in a way your brand/team can take action.


Utilising our creative teams, we provide reports that go beyond graphs. We produce actionable insights with real world relevancy.


Using our in-house distribution team, we can aid in getting your content seen by the right people, at the highest volume, for the lowest price. Combining data and creative strength.

Contact Us

Get in touch and let us know the big social questions you need answers to, we’ll find the data which will change your bottom line